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Be the first to test Brandinity and register here your name and e-mail, we’ll send you an invitation code end of february to test the alpha version of the website.

Hope to see you soon on Brandinity to start the buzz on your favorite brands.

And don’t forget: grow your brand communities, make a lot of noise and your favorite brands will join in to start a real dialogue with you.

Stay tuned.

Ce widget sur 24h saison six permet à chacun de l’exporter sur une large palette de plateforme voir même de récupérer le code pour l’incorporer sur son blog ou autre page/site perso.

Like I said, I’m going to give U some inside news on the Brandinity.com website and today, I’ll start with a simple one :

It all starts with your BRAND DNA (your Brandinity)

Définition: Your Brandinity is your Brand DNA, meaning a list of brands that represent you, your tastes, your habits, the way you look, what you eat, what music you listen to, …. you get the picture, don’t you!?!

Your Brandinity is presented as your list of Brand logos. This step is the starting point to access to information on and about your favorite brands.

Your Brandinity serves as an ID on the site.

• With it, every one is able to connect immediatly with anyone else having a “Brand Likeness” similar (or close enough since you’ll be able to determine the exact % of brand likeness you wish to compare to). The simple idea being: people with same taste are easier to make friends with.
• With it, you access to and ONLY to your brand’s pages.
• With it, you are able to get your favorite brand’s widget.

At the end of the day, the more people have taken a brand in their Brandinity, the bigger the brand community is. And the bigger the brand community is, the more chances the brand itself will want to interact with you and release specific content for you. Finally, the bigger the community, the bigger the noise you’re able to make on the net.

That’s what we want ! We want to make enough noise on internet on the brands we love so that the brand hears us… and gives us information, goodies, exclusivities, news, coupons, etc …

To do that, we’re going to give you a buzzmeter that you’ll have to bring to high levels of buzz. Stay tuned, I’ll give you some inside news on the buzzmeter later on.

Here’s my Brandinity, check it out if you want to know me better !

My Brandinity

More inside news about Brandinity very soon …

Got some ideas for Brandinity on this subject, go ahead, this blog is for U !!!

Check this Business Week’s article published in … 2005

Could not be closer to Brandinity’s goal : brands have a hard time getting to us with traditional medias that’s for sure. But it’s even harder for us to get to our brands.

Wouldn’t it be easier for everyone if the brands knew exactly who are the people interrested in what they have to say (and even sell …)?

Brandinity is going to change this and create a new dialogue between brands and brand lovers … be patient.

Cheers, talk to U soon.

Here are some definitions of a brand:

“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” Ad agency founder David Ogilvy

“Simply put, a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.” Walter Landor, one of the greatest of the advertising industry

“A name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors” Dictionary of Business and Management

“A trademark or distinctive name identifying a product or a manufacturer” another dictionary

There are many other definitions and I will not develop this subject and talk about brand equity, brand extension, branding, mix, etc … Others have done it many times and much better than I.

I fancy the brand definition found on wikipedia because it points out the essence of a brand as well as its value : the customers, clients, brand lovers, … in other words “us”.

“Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organisation’s most valuable assets.”

I have the feeling that a brand and me is an indivisible “whole”. Actually, I think that we are the brands we use, drink or drive ; that WE build the brands rather than locked up marketers in their shinny office building.

I even beleive than I’M A BRAND! (actors and actress are, even Paris Hilton is !!!!)

For this reason, Brandinity will place everyone of us at the same level as all these brands that we like.

And at the end of the day, I hope that I’ll be able to have my car (whatever it’s brand) co-branded with my brand (name) : here comes the NEW Alex-BMW !!!

Cheers, talk to U soon.

Just so to know you better, could you tell me your favorite brands is, in :

(you can answer with more than 1 brand if you feel like it)

1. Cars / motocycles
2. Beverage
3. Clothing
4. Restaurant
5. Internet
6. Airline
7. Food (snacking, food, …)
8. Luxury goods
9. Celebrities
10. Music
11. Others

Thank you, we’ll soon see what brands come out first and how many we have in common.

Cheers, talk to U later.