I stumbled on this and still have nightmares. Excellent work though.

Internet is viewed as the new media brands should invest in. Just take a look at the amonts of advertising that are invested right now … and it’s supposed to triple in the next 2 years !!!

What a progress ! Great opportunities lie ahead of us. But we all know that progress does’nt come without changes. And the people who will be able to forecast these changes will have the keys to great business opportunities.

Here’s one forecast that I think is crucial in understanding what advertisement can be in the next 10 years: internet is not a media, it’s a tool. WE ARE THE NEW MEDIA.

Indeed, through the community networks, we see that information, content in all its forms (audio, texte, video, …), is spread throughout the web at an incredible speed through community networks.

We’ve seen the power of website like digg, technorati, in filtering and spreading information, and we still need these amazing sites to give some order to so much content on the web. But with the arrival of blogs and now social networks, I get more information from my friends (I hate this word because I have friends which I don’t even know … what a paradoxe!) than from my favorite sites (actually, I just read the content coming from my friends first…and that takes already a lot of time).

As said before in my article “Why brands need Brandinity?”, if I tell you I love your brand, I probably will tell my friends (the real ones this time) that I love your Brand.

Now, what if I were to tell ALL my friends (the real ones and the ones I’ve got through my social networks) that I love your Brand ? Would’nt that be the best advertisement possible for a Brand ?

Once this is said, all we have to think about is : what is the best vehicle to give to people like me, that has a brand message, and that I’m able to pass to all my friends ?

The answer is obvious : widgets, gadgets, applications, …

Where can we give/get these widgets ? On websites such as Facebook, Myspace, igoogle, Yahoo widgets, or directly on widget plateforms such as clearspring, widgetbox or Rock you ? Certainly not, it takes too long to browse through 15 000 widgets on Facebook because once again, it’s not the widget that I’m looking for rather than the content and the brand giving the content.

That’s what we’re doing on Brandinity. Tell your favorite brands you love her … we’re giving them the plateform to address you with the content (widgets) you’re craving for.

Talk to you soon, cheers,

Alexandre M