Like I said, I’m going to give U some inside news on the Brandinity.com website and today, I’ll start with a simple one :

It all starts with your BRAND DNA (your Brandinity)

Définition: Your Brandinity is your Brand DNA, meaning a list of brands that represent you, your tastes, your habits, the way you look, what you eat, what music you listen to, …. you get the picture, don’t you!?!

Your Brandinity is presented as your list of Brand logos. This step is the starting point to access to information on and about your favorite brands.

Your Brandinity serves as an ID on the site.

• With it, every one is able to connect immediatly with anyone else having a “Brand Likeness” similar (or close enough since you’ll be able to determine the exact % of brand likeness you wish to compare to). The simple idea being: people with same taste are easier to make friends with.
• With it, you access to and ONLY to your brand’s pages.
• With it, you are able to get your favorite brand’s widget.

At the end of the day, the more people have taken a brand in their Brandinity, the bigger the brand community is. And the bigger the brand community is, the more chances the brand itself will want to interact with you and release specific content for you. Finally, the bigger the community, the bigger the noise you’re able to make on the net.

That’s what we want ! We want to make enough noise on internet on the brands we love so that the brand hears us… and gives us information, goodies, exclusivities, news, coupons, etc …

To do that, we’re going to give you a buzzmeter that you’ll have to bring to high levels of buzz. Stay tuned, I’ll give you some inside news on the buzzmeter later on.

Here’s my Brandinity, check it out if you want to know me better !

My Brandinity

More inside news about Brandinity very soon …

Got some ideas for Brandinity on this subject, go ahead, this blog is for U !!!